Private data revealed by Facebook ‘likes’: Study

WASHINGTON (AFP) – Those Facebook ‘likes’ can reveal a lot more than you think.

Research released on Monday shows patterns from these Facebook preferences can provide surprisingly accurate estimates of the user’s race, age, IQ, sexuality and other personal information.

The researchers developed an algorithm which uses Facebook likes – which are publicly available unless a user chooses stronger privacy settings – to create personality profiles, potentially revealing a user’s intimate details.

These mathematical models proved 88 per cent accurate for differentiating males from females and 95 per cent accurate distinguishing African-Americans from whites.


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